Okay it’s a new year. Slate is clean. The world is your oyster. And the only deterrent or saboteur, constraint, restrictor, impediment that YOU face–ironically, is yourself!
Seriously–if you followed my guidance, then you understand that all you need is to add more value, operate pre-eminently, compensate for any resource lack (by using relational capital), innovate and compensate wherever the competition has gaps or weaknesses. And care MORE about the well-being and value you create for your marketplace, than about the wealth you create for yourself. Trust me-the monster success WILL come!!
Sounds simple doesn’t it?
So why do so few people reading this do ANY of the above? Instead of leveraging-up all the bounty (and rewards) this shift in thinking and conduct produces–most people are content slogging it out doing it the same old “linear”, conventional way everyone else approaches the market.
Why? Are they going to arrest you IF you start conducting business more inventively, more pre-emptively? I don’t think so! Are they going to mock and castigate you if you source your business from multiple approaches, vehicles and positionings? I don’t think so!
So what in the world is stopping you? What?
In an effort to get EVERY reader/subscriber/fan of mine kicked off the blocks–with explosive momentum, I am “gifting you” an especially-appropriate collection of goodies, gifts, and some sobering gauntlets–ALL designed to challenge you–to be more, to add more value, to market more powerfully–and to aspire to a far higher strata of achievement, contribution, and relevancy in your marketplace.
Here’s the deal. My life (and career) has been devoted and defined, by creating an international Legion of preeminent, iconic, dominant business successes, who each became forces and factors to reckon with— in 465 separate markets–on a worldwide basis.
Mediocrity just doesn’t exist in our vocabulary. It should not exist in yours, either. I live to see each man and woman–be you entrepreneur, professional, startup, or seriously committed seeker of newfound business success–operate, execute, perform at the maximum level of greatness you can possibly achieve. Again, mediocrity is a disservice to yourself, your families, your marketplace and your business. Remember the concept of optimization: highest and best use of time/effort/action/capital/
So–I’m making five, brand- new resources “freely available”–no strings (not even an opt-in required) to try and push, pull, challenge, provoke, stimulate, cajole, compel you to rethink your own–and your business’s-higher place in the cosmos. I want to see you realize (and manifest to its fullest) your true greatness. Your greatness as a human being. Father, mother, husband or wife. Your greatness as a business owner. Your greatness as a leader. Your greatness as a developer of human talent. Your greatness as a creator of exquisite value for your marketplace.
So–I’m giving you these powerful, possibility-provoking, “Brain-Rattlers” as gifts–let’s see IF you’ll do anything differently with them-or not! Here’s a quick description of the items:
- My latest thinking on the foundational concept of a man’s or woman’s greatness–and your ultimate destiny path in life, business and the world. There is an audio and a complete transcription. Nightingale-Conant thought enough of this to make IT their holiday gift to all their top buyers in December. It is yours, with MY compliments.
- A distilled transcription of a 4-hour session I did two months ago on the concept of what “value” REALLY means to the recipient. People paid $1600 to hear this. The transcript condensation is yours–gratis.
- A fresh new slant on the power (and specific possibilities) available to you–by utilizing the infinite power of Relational Capital. I already posted two, separate 90- min. videos and transcriptions of the session I did approximately a year ago on Relational Capital. Well, I did two “more-advanced”, 90-min. sessions a month ago.
These were tied in to an experimental beta program we offered, so I analogized and demonstrated (more literally and tangibly) exactly/precisely/expansively–
-how many additional ways a business owner or aspiring entrepreneur could use this powerful dimension of understanding.
We’ve just taken the full-length, transcription of that double-session and distilled it down to its “quintessential essence“-just the meat!. The transcript is yours–again, without cost/without any required action.
- The Amazing Cash Flow Secret of The Marketing Genius Who’s Afraid to Fly! This was one of the first wildly-audacious, full-page ads I ever ran for my marketing consulting services. It’s circa 1978.
Famed copywriter Gary Halbert wrote it for me. It’s something of agiggle. But it also demonstrates how to create outrageous, “preemptive positioning”, decisive distinction, and an incomparable context of value propositions. There’s also a deeply-dissected assessment of the driving forces that made this ad work–done by Gary Halbert’s sons, that I think you’ll find highly provocative.
- Finally— there’s a fun, but-ever-so-motivating 60-minute, radio interview I did a few months back with one of the Hall-of-Fame speakers, Willie Jolie. He has a talk show on Sirius Satellite and made me his featured interview one Saturday afternoon.
I haven’t a lot more to say about these, except—I believe in your greatness. I believe in your purpose. I believe there is an enormous amount more you can,and MUST do with your business, your efforts, your actions, activities, interactions with everyone you come in contact with throughout your life.
Remember please-that success in this life is not ultimately going to be determined by how much you have in your bank account–when you die. It’ll be how much enrichment you’ve personally added (and those you’ve influenced)… to the quality, benefit and enhancement of the individual’s lives/families and businesses you have all touched. The continuum… the process, my friend ISwhat life is all about.
Enjoy these gifts. Take up my gauntlets. Challenge yourself to go frommediocrity to magnificence. Discover ALL your greatness. Then see how much better 2013 becomes.
All of the gifts above are yours-gratis. Merely go to this landing pagehttp://abraham.com/gifts/
Take the time (before you ever mount another advertising, marketing or selling campaign)–to read my thoughts on what “value” REALLY means to the recipient. Spend the 30 minutes it’ll take, to read the distilled highlights of how to best use relational capital. And finally–just for fun, listen to Willie Jolie’s interview of me. That’s it.
If you’re wondering what you can do in return for me–3 things:
- Don’t make these gifts mere intellectual entertainment: put it all into action. Do something meaningful with the ideas I’m freely sharing.
- Feel free to gift these ideas to any and every other “quality” entrepreneur you know–who would benefit and use my thinking to their marketplace’s greater benefit & advantage.
- In a few days I’ll make one of the very few for-profit/commercial offers I’ll promote all year. For whom it’s appropriate — I think you’ll enjoy it.
Happy New Year. Here’s to YOUR greatness–as an entrepreneur and as a human being.