What’s the key to becoming a great marketer, and getting a growing stream of new customers to buy your products and services?
I think it takes three things:
1) Cutting Through Noise & Inspiring Action
Great marketing isn’t optional anymore.
There’s just too much noise in the world, and too many things to distract us.
If you don’t know how to grab attention and move people to action, then no one is going to show up to buy your products and services.
To cut through the noise, you must know how to combine WORDS with DESIGN, in a way that captures attention.
To inspire someone to take action – and to pay you for your product – you must touch them on both the emotional level AND the logical level.
Most marketing is “logic marketing” – trying to convince people with reason. This almost never works (unless you’re selling scientific measurement equipment to computer geeks).
The masters of marketing connect with people on an emotional level first – THEN they back up their claims with logic.
>What are the strongest EMOTIONS that my prospective customers are feeling right now?
>How can I tap into the emotions that they are already feeling – and connect with them on a human level?
>How can I put the result that my product or service delivers into emotional, human terms that will motivate my customer to take action and buy from me?
2) The Psychology Of Branding
Most people think that branding is about trying to get people to “remember you” or to “remember your name.”
Branding is about getting people to CONNECT your brand name with the result that they want.
Just remembering your name isn’t enough.
Big companies spend millions to get people to remember their brand name – only to learn later that they remember it, but don’t remember what the product was or what it does.
You don’t want that to happen to you…
One of my favorite branding examples of all time was FedEx’s original “unique selling proposition.” It was…
“When it absolutely, positively has to be there overnight.”
There’s no way to misunderstand the specific result that this product delivers. And it amps up the human dimension: “absolutely, positively.”
3) Using Technology To Multiply Your Efforts
Early on in my business, I learned that having my virtual assistant send out an email to every customer who purchased – asking them if they would like to buy another product – resulted in many of them actually buying more from me.
So what did I do?
I automated the process. I used a simple auto-responder system to follow up with a series of emails to every person who purchased my products – asking them if they would like to buy more.
There are many ways to automate the process of building relationships with customers – and it’s critical that you use them if you want to grow your business.
Inside of my new Accelerate training program, we’re going to invest a FULL DAY on learning advanced marketing psychology and persuasion tools to sell more of your products.
And the best part about it is that we’ll do it in a way that you feel great about – not in a way that makes you feel ashamed.
Many of the top marketers I know in the world will be in the room, and I highly recommend that you attend to meet and learn from them.
At Accelerate, you’ll learn how to be a GREAT marketer – and how to consistently grow your business and your profit.
All the details are here – make sure you get your application in while we are still in our early registration week, and while we are still offering 50% off the normal ticket price:
Watch the video that is at the other end of that link for more information. I’m offering a bonus package that has a legitimate $100k value.
Register now, and I’ll talk to you soon,
It’s one thing to know what you’re missing when you pass something up – and it’s another thing entirely when you don’t even know what you missed out on…
In a few hours, I’m going to be teaching on a live webinar – and sharing some of the key insights I’ve had about how to grow a strong, profitable business.
And I’m also going to be explaining, for the first time, what we’re going to cover in the Accelerate BusinessGrowth Training – and opening up for registration.
But I’m also going to be doing something else: I’m going to be offering a special set of bonuses for anyone who listens in to the live webinar – that will not be available anywhere else. And I won’t even mention what they were after the live webinar, because they’re so good that I don’t want anyone to feel bad because they missed it.
I’ll give you one hint: $100,000.
That’s the approximate value of the bonuses that I’ll offer if you register for Accelerate.
And that’s not even the SPECIAL bonuses that will only be available if you’re actually on with me live on this webinar!
Does that pique your curiosity?
Look: If you’re serious about growing your business and your profit, then it’s really important that you join
me for this one.
Again, we’re not recording or replaying this webinar – or offering these special “early adopter” bonuses after it’s over.
And I won’t waste your time, either. I wouldn’t stick my neck out and insist that you join me live if I wasn’t confident that this would be the best offer you’ve EVER seen to learn how to really grow your business- and achieve the success that you want.
The only catch: We’re using a “Go To Webinar” line, and we’re already way, way over-subscribed for the event. After you register, you still need to log on at least 15 minutes early to make sure you get in.
I’m OK with this, because it means that the people on the webinar are the SERIOUS ones – and if you are serious, then do what it takes to jump on with me today.
We start at 2 PM Eastern / 11 AM Pacific.
Just go and get on my “early” list to attend – you will get the access information on the page right after you register:
Register now, and again – get on at least 15 minutes early to get a spot. I’ll talk to you then.
Tomorrow, we open up our registration for the Accelerate High Growth Business Training & Coaching Program.
I’m doing a by-invitation-only live webinar right before we open up our application process. The webinar starts at 2 PM Eastern / 11 AM Pacific.
Here’s why you should be on that webinar:
1) I’m going to show you two things that I’ve done in business that I’ve never shared before – and I guaranteethat they will surprise you (and you’ll learn a lot)
2) One of these two things recently earned me the biggest check I’ve ever received (again, ever) – and I’ll show it to you on the webinar
3) Because you’re on my interest list, I know that you are serious about growing your business – and I’m going tooffer an incredibly valuable bonus package for anyone who is on the webinar that also applies for Accelerate
4) Accelerate is the best business training I’ve ever done, and it will help you grow your business
5) I’m only doing this live webinar once, and it won’t be recorded…no replay for this one
Again, we start at 2 PM Eastern / 11 AM Pacific, so put it on your calendar.
To register for the webinar, just go to this page and join my “early” list:
Tomorrow morning, I’ll email you with the access info
for the live webinar. We’re already WAY over capacity,
so watch for my email, then join the webinar at least 15 minutes early to make sure you get a line.
During our last launch we did live webinars, and they all filled up to capacity – and a lot of folks weren’t able tomake it in.
Go put yourself on the early list, and I’ll email you again in the morning:
I’ll talk to you tomorrow,
P.S. If you haven’t seen our latest PDF report and video, then check it out today – it will really help you find andhire the right people to help you grow your business:
If you want to submit your exercise for our second report and video, today is the day to get it done. I’m going to release my third report tomorrow, and that’s the cutoff for getting your submission in for the chance to win a MacBook Pro, Air or iPad Mini.
We’re doing this for fun, of course. A new computer isn’t going to make or break your business, but when we do a launch like this, it’s always fun to use the group energy to motivate ourselves to implement in a big way.
I know that it inspires me to get a lot done!
Anyway, here’s the link to my report on how to market and brand your business in a powerful way that really grows your sales and profit:
Read the report, watch the video, do the exercise, and submit it in a social comment – and check out what everyone else is doing, because it’s inspiring!
Talk to you tomorrow with my third report on how to delegate and outsource your “busywork” – so you can free up time to do the important money-making activities in your business.
Hopefully by now you’ve seen what a powerful tool a business calculator can be.
Many business owners don’t even really know HOW to calculate their Breakeven and Contribution Margins…
So, if you’re at all unfamiliar, watch THIS second webinar that will further explain the concept:
If you liked these first two webinars and their calculators, and are already hungry for more, make sure you keep up with what I’m sending you — because I’m going to send you 3 more webinars, and separately an inventory list of 12 calculators in the next two weeks.
My intention is to have you watch all 5 short webinars, so you can be fully prepared for the Super Seminar in June. If you missed the first webinar, you can watch it here.
If you’re at work right now and can’t make the time to watch the webinars, you might want to set a reminder to go back and watch both of them this Saturday morning – it’s that important!
By now you should be able to tell that I am intentionally “Weeding out” those who don’t take action on these high-impact tools for their enterprise.
And I’m intentionally “Filtering In” the ones who do take these calculators and run with them — and I’m benignly inviting you to my 2013 Super Seminar — at which Carlos Dias will be presenting a “Featured segment” on our new combined methodology of Creative Leadership for Turbulent Times.
I’m working on a huge new project with a partner and colleague of mine, Carlos Dias, and I thought you’d like to watch a segment. He’ll be with me at the Super Seminar discussing this and other breakthrough concepts.
Carlos has created a powerful way to distill our combined experience into a series of online tools known as business calculators.
Instead of sending you a link directly to calculators that you might not understand, I’m sending you to a brief webinar that will teach you how to use them effectively.
This one focuses on “Getting Sales People Onboard with Laser Sales”.
P.S. If after watching this webinar you realize you need to have a better understanding of what Carlos and I aim to instill in you and your business, then come see both of us speak June 21st at my3-Day Super Seminar event in Los Angeles OR contact email@example.com
If you haven’t been to one of my events before, I made a short teaser video.
When you’re there, you can also click around and see some older videos I’ve posted of me IN ACTION – in a live seminar setting.
You can join the conversation by subscribing to my YouTube Channel, and you’ll be the first to see great new content released in upcoming months. I can’t tell you my secret plans now, but you can expect to be blown away by what I have in store…
I’ll also be sending you a few links to a webinar series I did with business partner, colleague, and friend — Carlos Dias — in the next few days. He will be a special “VIP” guest speaker at the Super Seminar event, and the webinar will give you a taste of what you can expect to learn from his brilliant mind. Enjoy!
P.S. If you haven’t signed up for the 2013 Super Seminar yet and you’d like to attend, there are 20 spots left as of now. Registration will close on May 15 th 2013.